Grow Your Email List: Give More Than You Can Take

Grow Your Email List: Give More Than You Can Take

Business is about growing your revenue and determining the best possible strategies to achieve this. While there are numerous ways you can do to maximize profits for lesser the cost, you can always choose to implement an effective lead generation and appointment setting for your enterprise.

But that’s obviously what many companies do these days. Still, they have this tendency to focus on generating traffic all the while not knowing what exactly to do with it. One thing’s for sure, managing an effective mailing list can free you from the hassle of promoting content that only qualified leads can respond to.

Moreover, you can never go wrong with an email list as numerous companies rely heavily on email marketing to get their brand the exposure it deserves from business prospects.

However, to achieve the same level of success in your own email marketing, you need to know a few things about growing your own email list.

Optimized fill-up forms

Conversion forms are still the best channels for capturing high-quality leads. But you might want to ask yourself from time to time, “Are my conversion forms performing as expected?” In this case, you need to know if the placement, as well as the design of your conversion forms, are well-suited to attract interested visitors to your site. This means you need to have an effective call to action, placing your forms on top, and optimizing them for mobile.

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

Giveaways

People love receiving things for free. And the same goes for decision-makers who can’t get enough of giveaways. Not only does the concept “free of charge” will have them subscribe to your mailing list, it also allows them access to informational and meaningful content that will influence them to make a purchase later on. Don’t know where to start? You can always vouch for ebooks, infographics, and downloadable media to draw them towards your fold. 

Here’s an example from Callbox. They give FREE ebooks with practical tips in exchange for emails. Not bad for a bargain, right?

Lead Generation Kit

Download the guide here. It’s FREE!

 

Related: Use the Psychology of Free Stuff to Generate Leads

Offer discounts and promos

In the same way as free content, discounts and promos can bait your prospects towards your mailing list. After all, it provides for significant motivation for qualified leads to get to know you better. Using electronic coupons is also a must if you opt to stir some interest. Moreover, giving free trials can give you an added boost. Apart from giving potential customers a taste of your product, free trials can also push potential customers to sign up for your mailing list and to see what else you are capable of offering.

Related: Sending Emails on Sunday? Are you Kidding me?!

 

Email is still one of the most effective lead generation channels out there. Give your campaign an added boost through a highly capable B2B company that grows mailing lists like an Idaho potato farmers grow potatoes.

 

 

Watch this 4-part Email Marketing Video Series and

learn how not to get your emails ignore.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

 

Generate more leads with a Fresh Email Marketing List

Dial 424.256.0345

 

 

Start FRESH with a Clean Email List for 2017

Start FRESH with a Clean Email List for 2017

 

Okay, New Year’s Resolutions are a little bit corny, not to mention outdated. And whether you admit it or not, they’ve become more perfunctory than heartfelt. If I dare say that 9 out of every 10 people who make a list of things to change about themselves in the new year probably never even get to start at all, who’d sue me?

The point is, everybody wants to start the year fresh and clean and all that not because we understand the benefits that come with it, but because everybody else is doing it. In sociology, it’s the bandwagon theory. Humans are wired in such as a way that we tend to do things because everyone else is doing it.

But that doesn’t sound wise or smart in business. When it comes to marketing, you act only on things after you have carefully studied every possible angle, every potential, every consequence. Due diligence is a must, not a preference. You never leave something to chance.

There are so many things you can do to welcome the new year, whether it’s something for self-improvement or for your business growth. As far as direct marketing goes, the best way to start is by making sure your email list is as spic-and-span as it can get. Let’s list down the benefits of a fresh and clean email list.

  1. Lower bounce rate

One of the most immediate benefits of email address verification is a lower bounce rate. A bounce rate greater than 3-5% is a sign you need to clean your email list. Uh oh. Chances are, yours is much higher. Trust me, I’ve seen bounce rates that look like field goal percentages by NBA centers. Bounces are often caused by undeliverable email addresses on your list. The culprit? A bad email list.

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

  1. Saves money

Any list that has “saves money” in it is worth paying attention to, that’s why I have it at number two. I mean, do you really want to pay to send messages to non-existent email addresses? Who are you fooling? Email list validation has so many advantages that includes reducing your overall marketing costs associated with your email marketing efforts due to bouncing emails. Get your staff more comfortable chairs from the money you saved. They’ll thank you for it.

Related: The Problem with (and Solution to) Database Decay

  1. Accurate campaign stats

Many times, accuracy separates a positive ROI and zero. Obviously, the more accurate your data and numbers are, the better your chances are at being efficient at whatever you’re doing. You can actually do better business decisions by enhanced customer data analysis.

Same is true with your emails. An undeliverable email is never going to open, click, or engage. By keeping these addresses on your email list, your campaign statistics are not an accurate reflection of your email marketing efforts. List cleaning removes addresses that are damaging your sender reputation and skewing your campaign statistics.

If you’re not convinced yet, read this Callbox Client Story Global Media Runs on Accurate Market Data.

  1. More effective targeted marketing

Verifying emails prevents your team from wasting valuable time mailing bad leads. After cleaning an email list, you should segment inactive vs. active emails and target each group with appropriate messaging. When invalid addresses are removed from your email list, you get a better idea of how engaged your subscribers are with specific content.

  1. Increased Conversion Rates

A bad email address can never convert. A clean email list increases conversion rates by removing addresses that will never convert. When your messages are being received by an engaged audience, your conversion rates will increase.

Related: Is Bad Data Hitting You Hard? Here’s How to Roll with the Punches

  1. Increased Email ROI

In addition to saving money, a fresh email list increases your overall email ROI by eliminating the investment in undeliverable emails, reducing bounces, improving your sender reputation, and providing more accurate metrics for decision making.

  1. Maximize revenue opportunities

Undeliverable email addresses damage your sender reputation, causing your messages to be placed in the spam folder rather than the inbox. A clean email list gets better inbox placement, better engagement, and better revenue opportunities through segmentation and targeting.

  1. Protect your sender reputation

One of the main factors of email deliverability is your sender reputation, which is determined by bounces, spam complaints, spam traps, and subscriber level engagement. The higher the engagement rate, the better your delivery rate. Repeatedly sending out invalid email addresses can hurt your company reputation and registered domain.

 

There you go. Now you know how a clean email list will improve your efficiency as an organization moving forward. Trust me, this is a list worth sticking to, new year or not.

 

You might also like: Easy Tips in Finding and Removing Duplicate Data Using Excel

Easy Tips in Finding and Removing Duplicate Data Using Excel

 Here’s how to get a targeted list of customers!

Talk with our Marketing Consultant, dial 424.256.0345

 

 

Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a list for your marketing campaign is a great idea  but making a decision as to who to choose for when looking for the right list provider can be a hard one.

Targeting the right audience is the key to success in every marketing campaign. Every telemarketer knows that having an accurate data have a negative impact in a campaign. And having an up-to-date contact information as well as valid email addresses are must-haves to all marketers.

Here are the do’s and don’ts that you need to consider when purchasing a list:

#1: Buy from people who are experienced

Many companies are claiming to be data experts. It’s always good to work with companies that have good data credentials so that you get accurate and good clean list.

#2: Contact by calling them, not through email

When picking a provider, contact by calling them and not through email. If in case you can’t reach a live person, it is more likely a bogus and you will never have a good marketing list.

Related: AskCallbox: Where do you get the list?

#3: Ask where the data came from

Get to know the source of the data that you wish to purchase. A legit data supplier will be happy to tell you know how and where the list came from.

Related: Customer Profiling Checklist in Verifying Business Contacts

#4: Do you own the data or are you just renting the list?

Renting a list is much lower than purchasing it. However, if you are renting the list, you do not own the contact information and cannot market to contacts without renting the list again. Make sure to clarify whether the cost per lead is for rental or for a list purchase.

#5: Find out if you can select your list using your own criteria

You were supposed to purchase a list based on your own criteria. If the list you are considering cannot be targeted in this way, you must start asking yourself if the data is accurate, targeted and relevant to your needs.

Related: Better Business Decisions by Enhanced Customer Data Analysis

#6: Ask if all the emails included in the list are “Opt in”

Opt in emails is the term used when someone is given an option to receive a newsletter or any marketing materials. Without obtaining permission before sending information, an email is called unsolicited bulk email or is considered a spam.

Related: Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

#7: Don’t settle for a cheaper one

Having the right data is important and in data industry, you need to get what you paid for. If you receive a few quotes and one is lower than the others, take time to think before making a decision to purchase a cheaper one. Consider evaluating your options first.

This is why you should be clean up, update and deduplicate your marketing data.

Read this Problem with (and Solution to) Database Decay.

#8: Don’t decide very quickly

Take time to think things over before you make a decision. Don’t jump straight in with both feet or you’ll end up buying large amount of data therefore costing you more money.

#9: Decide based on facts

Consider checking their websites and read about their client testimonials. Success stories from their old clients will help you decide if you’ve made the right choice.

Keep in mind these tips when buying a marketing list to avoid providers with incomplete, invalid and dirty data that can ruin your deliverability numbers and open rates when sending marketing information.

 

Learn more how we build list of targeted customers for your business!

Dial 424.256.0345

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