Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a list for your marketing campaign is a great idea  but making a decision as to who to choose for when looking for the right list provider can be a hard one.

Targeting the right audience is the key to success in every marketing campaign. Every telemarketer knows that having an accurate data have a negative impact in a campaign. And having an up-to-date contact information as well as valid email addresses are must-haves to all marketers.

Here are the do’s and don’ts that you need to consider when purchasing a list:

#1: Buy from people who are experienced

Many companies are claiming to be data experts. It’s always good to work with companies that have good data credentials so that you get accurate and good clean list.

#2: Contact by calling them, not through email

When picking a provider, contact by calling them and not through email. If in case you can’t reach a live person, it is more likely a bogus and you will never have a good marketing list.

Related: AskCallbox: Where do you get the list?

#3: Ask where the data came from

Get to know the source of the data that you wish to purchase. A legit data supplier will be happy to tell you know how and where the list came from.

Related: Customer Profiling Checklist in Verifying Business Contacts

#4: Do you own the data or are you just renting the list?

Renting a list is much lower than purchasing it. However, if you are renting the list, you do not own the contact information and cannot market to contacts without renting the list again. Make sure to clarify whether the cost per lead is for rental or for a list purchase.

#5: Find out if you can select your list using your own criteria

You were supposed to purchase a list based on your own criteria. If the list you are considering cannot be targeted in this way, you must start asking yourself if the data is accurate, targeted and relevant to your needs.

Related: Better Business Decisions by Enhanced Customer Data Analysis

#6: Ask if all the emails included in the list are “Opt in”

Opt in emails is the term used when someone is given an option to receive a newsletter or any marketing materials. Without obtaining permission before sending information, an email is called unsolicited bulk email or is considered a spam.

Related: Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

#7: Don’t settle for a cheaper one

Having the right data is important and in data industry, you need to get what you paid for. If you receive a few quotes and one is lower than the others, take time to think before making a decision to purchase a cheaper one. Consider evaluating your options first.

This is why you should be clean up, update and deduplicate your marketing data.

Read this Problem with (and Solution to) Database Decay.

#8: Don’t decide very quickly

Take time to think things over before you make a decision. Don’t jump straight in with both feet or you’ll end up buying large amount of data therefore costing you more money.

#9: Decide based on facts

Consider checking their websites and read about their client testimonials. Success stories from their old clients will help you decide if you’ve made the right choice.

Keep in mind these tips when buying a marketing list to avoid providers with incomplete, invalid and dirty data that can ruin your deliverability numbers and open rates when sending marketing information.


Learn more how we build list of targeted customers for your business!

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