Marketers Increase ROI after using Marketing Automation Tool

 

As a marketer, if you are planning on implementing marketing automation into your marketing strategies, you must first understand how marketing automation works.

Marketing automation can help promote your products easily. It lets you achieve your marketing goals by evaluating your prospects based on their activities. It helps you prioritize your leads, nurture them and walk them through until they reached the last stage of their buying process.

Benefits of marketing automation

  • Reduce staffing cost
  • Target potential customers through multiple channels
  • Schedule activities ahead of time.
  • Send out emails to prospects during those times with higher open rates
  • Call prospects when they are most likely to pick up and answer the phone

Related: How Marketing Automation Helps You Outgrow Your Competitors

Many marketers and business owners use marketing automation software to help increase their sales and have higher ROI.


On a blog post from “The Ultimate Marketing Automation Stats” by Emailmonday, an average of 49% of companies are currently using marketing automation and 55% of B2B companies are adopting the technology.


But how can a marketer increase his ROI by using marketing automation tool?

#1. By identifying warm leads

Did they visit your service page? Watch a video? Downloaded an ebook? These leads are the ones you should engage with and nurture. Marketing automation lets you track these leads activity and alerts you to be ready when they’re ready.

Related: How to Turn Cold Leads Into a Sale?

#2. By nurturing your prospects

Most leads are considered “not yet ready to purchase” prospects. Marketing automation tool allows you to create a scheme and schedule when to send an email or contact them based on their activity. Knowing which stage your prospects are in their buying process lets you know when is the right time to touch base until they become sales-ready. Here’s the remedy for your unqualified leads.

#3. By responding to your leads quickly

Marketing automation keeps track of your prospect’s activity that allows you to respond quickly. Reaching out to prospects and addressing their questions quickly lets you convert them faster.

Top 5 Marketing Automation Software

  1. Hubspot
  2. Pardot
  3. Act-on
  4. Active campaign
  5. iContact Pro

Related: 17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

Make sure to compare the features of some of the best marketing automation software to know which one works best for your business.

If you have so many leads in your sales pipeline and you’re having a hard time, it’s about time to invest in marketing automation software. Monitor your leads wisely and automatically engage with them faster when they are ready.

 

 

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Grow Your Email List: Give More Than You Can Take

Grow Your Email List: Give More Than You Can Take

 

Business is about growing your revenue and determining the best possible strategies to achieve this. While there are numerous ways you can do to maximize profits for lesser the cost, you can always choose to implement an effective lead generation and appointment setting for your enterprise.

But that’s obviously what many companies do these days. Still, they have this tendency to focus on generating traffic all the while not knowing what exactly to do with it. One thing’s for sure, managing an effective mailing list can free you from the hassle of promoting content that only qualified leads can respond to.

Moreover, you can never go wrong with an email list as numerous companies rely heavily on email marketing to get their brand the exposure it deserves from business prospects.

However, to achieve the same level of success in your own email marketing, you need to know a few things about growing your own email list.

Optimized fill-up forms

Conversion forms are still the best channels for capturing high-quality leads. But you might want to ask yourself from time to time, “Are my conversion forms performing as expected?” In this case, you need to know if the placement, as well as the design of your conversion forms, are well-suited to attract interested visitors to your site. This means you need to have an effective call to action, placing your forms on top, and optimizing them for mobile.

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

Giveaways

People love receiving things for free. And the same goes for decision-makers who can’t get enough of giveaways. Not only does the concept “free of charge” will have them subscribe to your mailing list, it also allows them access to informational and meaningful content that will influence them to make a purchase later on. Don’t know where to start? You can always vouch for ebooks, infographics, and downloadable media to draw them towards your fold. 

Here’s an example from Callbox. They give FREE ebooks with practical tips in exchange for emails. Not bad for a bargain, right?

Lead Generation Kit

Download the guide here. It’s FREE!

 

Related: Use the Psychology of Free Stuff to Generate Leads

Offer discounts and promos

In the same way as free content, discounts and promos can bait your prospects towards your mailing list. After all, it provides for significant motivation for qualified leads to get to know you better. Using electronic coupons is also a must if you opt to stir some interest. Moreover, giving free trials can give you an added boost. Apart from giving potential customers a taste of your product, free trials can also push potential customers to sign up for your mailing list and to see what else you are capable of offering.

Related: Sending Emails on Sunday? Are you Kidding me?!

 

Email is still one of the most effective lead generation channels out there. Give your campaign an added boost through a highly capable B2B company that grows mailing lists like an Idaho potato farmers grow potatoes.

 

 

Watch this 4-part Email Marketing Video Series and

learn how not to get your emails ignore.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

 

Generate more leads with a Fresh Email Marketing List

Dial 424.256.0345

 

 

The State of B2B: Lead Generation Statistics for 2017

The State of B2B: Lead Generation Statistics for 2017

 

When it comes to business, especially with the B2B industry, three things matter the most: numbers, numbers, numbers.

Nothing else points you towards improving what resources you have. And by taking a close look at the most important metrics in the B2B industry, you can give yourself a good boost in terms of prioritizing the right approaches.

Marketing trends and insights matter, especially when you opt to increase quality B2B leads, create better content for your audience, and increase revenue without spending too much in the long run. At this point, it is best to stay updated on the ever changing B2B landscape. Take from the GI Joe PSAs: Knowing is half the battle.

For more stats, please visit Hubspot.

51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)

Smartphones have changed the way do business. And it makes sense that with better features and connectivity, smartphones have become a channel for people (especially the CMOs of top brands) to purchase products and solutions that can benefit them. Obviously, going mobile should be a top priority if you want to get ahead in the B2B world. For a start, you can optimize your blog and website for mobile phones and develop apps that can get you close to your prospects.

Related: Here’s How to Manage Google’s Mobile First Indexing for SMBs

65% of companies rate generating traffic and leads as their top marketing challenges. (Hubspot Research, 2017)

There is actually truth in saying that lead generation is a complicated venture. Companies from small startups to tech giants are always faced by the dilemma of figuring out how to generate as much leads as possible. This also explains why companies increase their marketing budgets each year to achieve revenue targets. Still, as much as we like to point out the significance of a lead generation campaign, actual successes in terms of revenue relies on conversion rates.

Related: Increase New Business Inquiries this 2017 in 5 Easy Ways

For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

Apparently, not many companies are taking their conversion rates too seriously. While you can always be secured by the thought of drawing a lot of decision-makers to the sales pipeline, you are never guaranteed that a good number of them will make a sweet, sweet purchase. Lead nurturing should also deserve some attention since it is exactly what your marketing team needs to actually convert prospects into purchases and cold leads into sales. With that in mind, consider giving your lead nurturing a good boost.

Related: Re-activate the Interest of Lapsed Customers to your Company

72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)

It’s official. Content is still king. And many marketers seem to think so. Because let’s face it, nothing else spikes your B2B lead generation numbers more than creative content. Especially when it comes to SEO, decision-makers rely fully on the type of content you deliver. But at present, little focus has been put on flooding blog posts with keywords. Quality leads are now driven by effective content, which is to say content that is meaningful and relevant.

Related: Content Marketing Statistics and Trends 2017

 

 

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Get to know GetB2bLeads today and Get qualified customers!

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Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

THE STATE OF B2B: LEAD GENERATION STATISTICS FOR 2017

How to Turn Cold Leads Into a Sale?

How to Turn Cold Leads Into a Sale?

 

B2Bs love referrals, inbound warm leads, and repeat business. However, scaling warm leads is not that easy. Once you run out of leads, it will be difficult to increase your revenue. Hence, it’s always important to focus on driving new leads so you’ll make sales every day. But how can you effectively turn cold leads into a sale?

Importance of Sales Professionals in Companies

There are so many sources for sales professionals when it comes to pulling out leads. The challenging part is turning them into customers. But did you know that confidence can help you turn a casual conversation into a sale? The cold leads conversion process can actually become easier when you know how to handle potential customers. Hence, sales professionals are effective when they know the following:

  • Yearly company revenue.
  • Total employees working for the company.
  • Global and domestic locations.
  • Contact details of key individuals in the company.
  • Business summary and objectives.
  • Key partners and target customers of the company.

Turning Cold Leads into New Customers

Phone-based systems in lead generation and conversion are easier than responding via inbound emails. But since you cannot choose which prospects to respond to, it’s essential to understand how the cold lead conversion process really works. If you really want to make sales from the cold prospects you have in hand, you can follow these tips to ensure you get what you want:

Target carefully.

Businessmen always make sure that they are mingling with the right people. That way, it’s easier to find prospects and qualify them as leads. If you know that the person standing in front of you isn’t your target, then look for another prospect. Getting the right profiles will provide you with qualified leads and sales in the future.

Better start with a FRESH and CLEAN Marketing List!

Research.

In every market, research will save you time and effort from something that wouldn’t work in the end. You need to know how to penetrate new markets so you can source out new cold leads. And when you know the current market trends, prospects will come to learn more from you.

Set realistic expectations.

When having a conversation with a prospect, keep in mind that your goal is to build trust and show that you are credible. Tell prospects why they need your product or service and articulate value as you converse with them. If you do things right, you’ll eventually gain commitment from them.

Related: Building Tremendous Credibility and Make Clients Refer You

Know your next move.

After establishing connection with prospects, you now need to determine the next step. You may set another meeting with them or send them follow-up emails or calls. Always make them feel important and well guided.

After all, cold leads are as important as making sales. Without leads, it’s even harder to find prospects that will buy your offer in the end. Sales professional should be responsible in heating up cold leads so they will buy the product or service.

So now, can you effectively turn cold prospects into sales?

 

 

Read more sales and marketing tips

Get to know GetB2bLeads today and Get qualified customers!

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Start FRESH with a Clean Email List for 2017

Start FRESH with a Clean Email List for 2017

 

Okay, New Year’s Resolutions are a little bit corny, not to mention outdated. And whether you admit it or not, they’ve become more perfunctory than heartfelt. If I dare say that 9 out of every 10 people who make a list of things to change about themselves in the new year probably never even get to start at all, who’d sue me?

The point is, everybody wants to start the year fresh and clean and all that not because we understand the benefits that come with it, but because everybody else is doing it. In sociology, it’s the bandwagon theory. Humans are wired in such as a way that we tend to do things because everyone else is doing it.

But that doesn’t sound wise or smart in business. When it comes to marketing, you act only on things after you have carefully studied every possible angle, every potential, every consequence. Due diligence is a must, not a preference. You never leave something to chance.

There are so many things you can do to welcome the new year, whether it’s something for self-improvement or for your business growth. As far as direct marketing goes, the best way to start is by making sure your email list is as spic-and-span as it can get. Let’s list down the benefits of a fresh and clean email list.

  1. Lower bounce rate

One of the most immediate benefits of email address verification is a lower bounce rate. A bounce rate greater than 3-5% is a sign you need to clean your email list. Uh oh. Chances are, yours is much higher. Trust me, I’ve seen bounce rates that look like field goal percentages by NBA centers. Bounces are often caused by undeliverable email addresses on your list. The culprit? A bad email list.

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

  1. Saves money

Any list that has “saves money” in it is worth paying attention to, that’s why I have it at number two. I mean, do you really want to pay to send messages to non-existent email addresses? Who are you fooling? Email list validation has so many advantages that includes reducing your overall marketing costs associated with your email marketing efforts due to bouncing emails. Get your staff more comfortable chairs from the money you saved. They’ll thank you for it.

Related: The Problem with (and Solution to) Database Decay

  1. Accurate campaign stats

Many times, accuracy separates a positive ROI and zero. Obviously, the more accurate your data and numbers are, the better your chances are at being efficient at whatever you’re doing. You can actually do better business decisions by enhanced customer data analysis.

Same is true with your emails. An undeliverable email is never going to open, click, or engage. By keeping these addresses on your email list, your campaign statistics are not an accurate reflection of your email marketing efforts. List cleaning removes addresses that are damaging your sender reputation and skewing your campaign statistics.

If you’re not convinced yet, read this Callbox Client Story Global Media Runs on Accurate Market Data.

  1. More effective targeted marketing

Verifying emails prevents your team from wasting valuable time mailing bad leads. After cleaning an email list, you should segment inactive vs. active emails and target each group with appropriate messaging. When invalid addresses are removed from your email list, you get a better idea of how engaged your subscribers are with specific content.

  1. Increased Conversion Rates

A bad email address can never convert. A clean email list increases conversion rates by removing addresses that will never convert. When your messages are being received by an engaged audience, your conversion rates will increase.

Related: Is Bad Data Hitting You Hard? Here’s How to Roll with the Punches

  1. Increased Email ROI

In addition to saving money, a fresh email list increases your overall email ROI by eliminating the investment in undeliverable emails, reducing bounces, improving your sender reputation, and providing more accurate metrics for decision making.

  1. Maximize revenue opportunities

Undeliverable email addresses damage your sender reputation, causing your messages to be placed in the spam folder rather than the inbox. A clean email list gets better inbox placement, better engagement, and better revenue opportunities through segmentation and targeting.

  1. Protect your sender reputation

One of the main factors of email deliverability is your sender reputation, which is determined by bounces, spam complaints, spam traps, and subscriber level engagement. The higher the engagement rate, the better your delivery rate. Repeatedly sending out invalid email addresses can hurt your company reputation and registered domain.

 

There you go. Now you know how a clean email list will improve your efficiency as an organization moving forward. Trust me, this is a list worth sticking to, new year or not.

 

You might also like: Easy Tips in Finding and Removing Duplicate Data Using Excel

Easy Tips in Finding and Removing Duplicate Data Using Excel

 Here’s how to get a targeted list of customers!

Talk with our Marketing Consultant, dial 424.256.0345

 

 

Lead Generation Tips from the Best in the Business

Lead Generation Tips from the Best in the Business
You might have tried to Google “lead generation tips” and a couple hundred million results turned up. Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips you need for your business without getting confused along the way.

When I was starting out with my little startup, I didn’t have the benefit of the wise counsel of a hundred brilliant lead generation experts. Nor was there Twitter (it was born in 2006) or Facebook (In 2004, Facebook was only exclusive to a handful of Ivy League schools. It was only On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address.) or social media to help. Marketing would have been a lot easier.

Now, let’s make it easier for you.

I asked some of the more reputable and well-respected social media influencers what tips and tricks they’ve learned and practiced as an authority in their fields they would want to share with others in the industry. Some of them either DM’ed or emailed me personally, while some gave me permission to grab morsels of their wisdom from their blogs and/or books.

I consider these people some of the best in the industry. And mind you, we follow each other on Twitter. It’s wise you follow them, too.

Here they are and here’s what they have to say:

John Paul Aguiar

John Paul Aguiar

@JohnAguiar

www.johnpaulaguiar.com

Internet entrepreneur, a pro blogger and social media consultant and trainer specializing in blog marketing and Twitter marketing

 

The best lead generation tips that have worked very well for me over the years are:

  1. Write targeted, helpful content that fits your audience at all levels. Don’t worry about giving to much away for free, I would rather write a helpful piece of content that teaches something on its own, than to write content that leaves the reader needing to go elsewhere to finish the “learning”.
  2. Another tip is to write content with a plan in place. Have a book launch or product launch coming up? Start the content sharing well before the launch, share content around what your book or product is about. Prep your audience to see why they should listen to you and your advice, do that correctly, and you will have pre sold your book or course nicely.

Related: How B2B Marketers Craft an Industry Related Content

 

sam hurley

Sam Hurley

@Sam___Hurley

Head of Search Marketing at Midas Media and Founder of OPTIM-EYEZ, the go-to solution for Digital Marketing tips; Ranked #1 Global Digital Marketing Influencer

The single most important component of any lead gen campaign is the quality of your traffic. If your traffic isn’t qualified – conversion rates are going to look pretty dismal. To ensure quality, produce the right content to the ideal audiences at the optimal time in their buyer journey. Each touch-point needs to be consistent and continual across owned, earned and paid media. Aim for a seamless brand story that attracts attention, creates affinity and finally launches the conversion net with a perfectly executed CTA.

A great trick is to utilise all captures as ambassadors to gain further leads – reward them with gifts, money or free access to a tool. The type of reward depends on the threshold of referrals they send your way… a very nice app for this nature of project is Ambassador.

Related: Build Tremendous Credibility and Make Clients Refer You

 

pam moore

Pam Moore

@PamMktgNut

CEO of Marketing Nutz, a full service digital marketing, social media and experiential branding agency serving entrepreneurs. She is also a keynote speaker, trainer, consultant, and  author.

There are far too many “experts” online touting that you must be on every new shiny object and social network. They’ll even go so far as to warn you that if you don’t start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.

Marketing and business leaders must give themselves permission to prioritize. You do not need to be everywhere all the time. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network. You do not need to work 24/7, 365 days of the year to be successful. Release your fear of missing out and start prioritizing your time and investment of money and resource.

The truth is that the more you focus and prioritize, the better your results will be. Stop only playing around with the social networks. Instead, get serious, get focused and you will start seeing real results.

What matters is where your audience and target customer is online. You must be where they are. You must deliver them value where they are, using methods, language and mediums that will inspire them, connect with them and bring them closer to your brand.  (via www.pammarketingnut.com)

 

Bob Perella

@bobperella

CEO; Facebook & Social Media Marketing Expert

Leads are supposed to push themselves down the sales funnel all on their own, right? (Although there will always be a few leads who are so excited by your offering that they’ll convert on their own). I hate to break it to you but that rarely ever happens. In order to build a long-term relationship, begin by focusing on thought leadership topics. You want prospects to immediately perceive a professional benefit to receiving such information. This also helps you establish thought leadership with your prospects. Credibility Sells!

Related: 5 Ways B2B Startups can Become Thought Leaders

To be a great marketer (or sales person) you need to realize that leads need a little push. People are busy and have different priorities – making it easy for them to quickly forget your offer as time goes by. Nine times out of 10 what prevents the marketing department from proactively reaching out is they think the prospect will contact them all on their own because of the valuable content that you have shared with the prospect.

Even if your content is amazing, you still need to follow-up. Again, the key purpose is to a keep an on-going dialogue about their company and their professional needs. 20% of your potential prospects will take more than one year to buy! Nurtured leads make 47% larger purchases than non-nurtured leads. Prospects liked to be talked to. They need to know that you think each one of them is unique and that you individually know and understand their concerns and needs. Don’t let automation take away that personal tone that is critical to retaining prospects. All top performer B2B organizations have a lead nurturing that is repeatable. Remember that nurturing your leads (and customers too) should always remain a top priority.

Put a system into place for following up with a new lead! (via SalesVelocity partners)

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

Tamara McClearytamara

@TamaraMcCleary

tamaramccleary.com

RelationShift® expert; founder and CEO of Thulium, a brand strategy and social influence agency

 

People don’t want perfection, they want something they can believe in. Customers purchase experiences, not products or services. What do customers want? They want to identify with your story and enjoy your tale. They want to be pulled into the experience, have their suffering (their challenges or problems) solved, feel valued and know the brand cares.

The extraordinary Steve Jobs shared something similar when he said: “A brand is not so much about rational arguments, but the way that the company resonates with people emotionally.”

Brand stories make a company feel human, and when a company has a compelling story, it creates a persona. It’s this persona that people begin to attach to. In a highly-competitive marketplace, the best way to stand out and differentiate your brand is through a compelling narrative that connects you emotionally to your target audience. (via www.siliconrepublic.com)

 

matt heinz

Matt Heinz

@HeinzMarketing 

President of Heinz Marketing; specializes in B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, driving revenue & results.

In social media, if you’re worried about followers and likes, you’re doing it wrong. Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most. But that’s just the tip of the iceberg. Your prospects are sharing their needs and buying signals on the social web every day. Your responsibility is to listen, look proactively for mentions of those keywords and buying signals, and become an information concierge to drive top-of-pipeline lead generation for your organization. Technology and process drive value here, not media buying and budget. The social web is the greatest source of ongoing free leads ever seen. Are you taking advantage? (via The Modern Marketer’s Field Guide)

 

ted rubin

Ted Rubin

@TedRubin 

Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators

Lead generation… it’s in line with return on relationship and getting to know people and building relationships. It’s doing what I call looking people in the eye digitally. And what that really means is getting to know who your audience is and understand who they are and call them by name—to make it about them. To do your research. And that isn’t just from a consumer standpoint; that’s from a B2B standpoint as well.

Let me tell you a story. I’m an older guy. I’m 57 years old. I graduated college in 1980, and I was taught by my parents to look people in the eye.

When I graduated college, I got my first sales job. And I got a call from my dad after my first week of work and he goes, “So when’s your first meeting?”

And I said, “It’s Friday.”

And he said, “Well, what time is the meeting?”

I said, “10:00.”

He said, “When are you gonna go there?”

I said, “I’ll probably get there about five to 10.”

He goes, “No. Get there at 9:00. Walk around the neighborhood. Get to know what other businesses and restaurants are there. Get into the office. Find out what other companies are in the building. Try to get into the office of the person you’re meeting with and see what diplomas are on the wall, what photos are on the desk. Is he a father, a grandfather? Does he golf, does he fish? Does he ski? Where did he go to school? Find points of emotional connection where you can have a conversation with him other than business that’s important to him.”

Now, today you don’t have to get there an hour early. All this information’s available digitally, but most of us aren’t bothering to use it.

We’re worried about bringing people to our pages, instead of going and seeing all the information they’re offering us on theirs.

My advice to you is to make sure to do your research before you go in. It’s a simple as a click of a button—and then bothering to read something and seeing how it relates to you.

But really my point is that all these tools are tremendous, but if you forget the people, you’re overlooking the most important part.

Tools help you be more productive. They help you find out things about the people you’re working with. They’re helping you stay on top of your business. But in the end, you’ve got to always keep the people at the forefront of your thinking. Because if you overlook them, if you only look at the money, then you’re missing the most important part. (via www.tedrubin.com/blog)

 

mike kawula

Mike Kawula

@MikeKawula

CEO @theSocialQuant Social Media Twitter Marketing Startup driving businesses Leads & Sale; Entrepreneur, Author & Inc. 500 Alum 

 

Here’s my 7 step formula for any entrepreneur to drive massive traffic to their brand with Twitter marketing:

1) Get More Twitter Followers: In order for Twitter to send you continual traffic to your business, you need to have a plan to not only get more Twitter followers consistently, but relevant Twitter followers.

2) Set up a great Twitter cover that has a brief message of exactly who you are as a business. What’s the itch you scratch? Treat your Twitter cover like a billboard on the highway, very brief on words, but clear on message. You can use a tool like Canva to create an awesome Twitter cover for free.

3) Put up a good profile image of who you are. Sure you’ve spent a ton of time on a logo, but a personal image will do better.

4) Write an amazing bio of what it is you do and who you are. Keep it fun and don’t put any hashtags in your bio, unless if they’re unique only to your business.

5) Make sure you have a link under your bio to somewhere on your business website. Either the homepage or an offer you have.

6) Pin a Tweet to your Twitter profile. If you set everything up well above and have a following strategy, most people will look at your profile to see if they should follow you back. By pinning a tweet, you can talk to their pain point and have a guide or offer as the first Tweet they see.

7) Share content that is great frequently. The top 20% of people who get the majority of traffic from Twitter are tweeting over 80 times a day. This might seem like a lot (it is), but it can be automated easily.

These 7 tips are just the beginning of Twitter marketing, but alone can send you massive brand awareness, traffic and sales. Further strategies can also help multiply the benefits of Twitter, but this will get you started fast to start reaping the rewards.

Parting shot

Of course, it’s always “different strokes for different folks”. But armed with a combination of these tips and tricks, which to be honest, are mostly centered on the value of relationships and social media marketing, you can put yourself in a better position to succeed in terms of lead generation.

Rom Agustin

Author: Rom Agustin is the CEO of Callbox Sales and Marketing Solutions.

Get to know Rom Agustin and follow him on Twitter and Google+

 

Want more? Visit GetB2bleads Blog!

 

Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a Marketing List: 9 Things That Should be on your Checklist

Buying a list for your marketing campaign is a great idea  but making a decision as to who to choose for when looking for the right list provider can be a hard one.

Targeting the right audience is the key to success in every marketing campaign. Every telemarketer knows that having an accurate data have a negative impact in a campaign. And having an up-to-date contact information as well as valid email addresses are must-haves to all marketers.

Here are the do’s and don’ts that you need to consider when purchasing a list:

#1: Buy from people who are experienced

Many companies are claiming to be data experts. It’s always good to work with companies that have good data credentials so that you get accurate and good clean list.

#2: Contact by calling them, not through email

When picking a provider, contact by calling them and not through email. If in case you can’t reach a live person, it is more likely a bogus and you will never have a good marketing list.

Related: AskCallbox: Where do you get the list?

#3: Ask where the data came from

Get to know the source of the data that you wish to purchase. A legit data supplier will be happy to tell you know how and where the list came from.

Related: Customer Profiling Checklist in Verifying Business Contacts

#4: Do you own the data or are you just renting the list?

Renting a list is much lower than purchasing it. However, if you are renting the list, you do not own the contact information and cannot market to contacts without renting the list again. Make sure to clarify whether the cost per lead is for rental or for a list purchase.

#5: Find out if you can select your list using your own criteria

You were supposed to purchase a list based on your own criteria. If the list you are considering cannot be targeted in this way, you must start asking yourself if the data is accurate, targeted and relevant to your needs.

Related: Better Business Decisions by Enhanced Customer Data Analysis

#6: Ask if all the emails included in the list are “Opt in”

Opt in emails is the term used when someone is given an option to receive a newsletter or any marketing materials. Without obtaining permission before sending information, an email is called unsolicited bulk email or is considered a spam.

Related: Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

#7: Don’t settle for a cheaper one

Having the right data is important and in data industry, you need to get what you paid for. If you receive a few quotes and one is lower than the others, take time to think before making a decision to purchase a cheaper one. Consider evaluating your options first.

This is why you should be clean up, update and deduplicate your marketing data.

Read this Problem with (and Solution to) Database Decay.

#8: Don’t decide very quickly

Take time to think things over before you make a decision. Don’t jump straight in with both feet or you’ll end up buying large amount of data therefore costing you more money.

#9: Decide based on facts

Consider checking their websites and read about their client testimonials. Success stories from their old clients will help you decide if you’ve made the right choice.

Keep in mind these tips when buying a marketing list to avoid providers with incomplete, invalid and dirty data that can ruin your deliverability numbers and open rates when sending marketing information.

 

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