Your Roadmap to Buying the Best Leads

Your Roadmap to Buying the Best Leads

Your Roadmap to Buying the Best Leads

 

For a lot of businesses right now, growing one’s brand is a big deal. But growing one’s client base is an even bigger deal!

As competitiveness increases in such industries as IT and financial services, it pays for B2B companies to stimulate revenue growth as well as secure a better position in one’s market. More than ever, businesses in the B2B arena need effective marketing strategies and lead generation techniques to reach certain business goals faster and without any letup. These have become a lot easier considering the number of options enabling marketers to put their brands front and center.

But more than strategy, marketers also need to be more articulate in terms of looking for opportunities to grow their sales. Apparently, this involves generating a good amount of leads for their pipelines through the production of industry-relevant content. Still, it remains to be seen how content such as articles and infographics can turn site visitors into leads and, finally, into clients.

Related: Top 5 Content Ideas to Inject in your Blog

Beyond that, though, greater emphasis should always be put on how marketers can seek out leads for the best value in terms of affordability and quality. The debate between quantity and quality rages on, but it is evident that the best marketing campaigns are those that take advantage of both.

And this leads us to list-buying. Now, the practice has gotten a bad rap lately, mostly due to quality and deliverability issues. Granted, but buying marketing lists isn’t all that bad as long as you know the enterprise you are dealing with. In fact, you can get access to quality marketing lists once you already know where to start looking.

Related: Top Tips To Find The Right One… The Right Database Vendor That Is…

And for that, here’s our own quality list of the best providers for the best leads. And, oh, we added the estimated prices of their lists for good measure.

Limeleads

If you want to improve your CRM activities, Limeleads offers you the ability to tap a vast sea of business contacts that rightly coincides with your targets. With its database of 3.5 million business contacts, the service can surely provide you with the leads you have been looking for.

Although the service does not allow for CRM integration whatsoever, at least you don’t have to worry about quality since the service makes use of an assortment of tools to verify each lead before you can begin contacting them. Price-wise, Limeleads provides packages that can rightly fit anyone’s budget. It offers at least 0.50$ per contact, but clients can opt for monthly packages that will cost as much as $240. Startups can take advantage of this to increase the number of leads they have to engage, thereby allowing for better sales opportunities.

Related: Grow your Email List: Give more than you Take

Callbox

What do you do if you want to target big brands? You turn to an award-winning lead generation service that already has an impressive portfolio of past clients, that’s what. But far from any marketing service, Callbox is also capable of delivering quality leads straight from its own database of business contacts across various industries.

Using its Pipeline CRM which can be integrated to a Salesforce account, Callbox can surely pack a punch when it comes right down to verifying lead contacts and making sure your marketing list is free from duplications and other scum that gets in the way. Aside from that, Callbox allows its clients to scale their marketing to rightly fit their needs. Although the price of the marketing lists it generates varies depending on the quality, getting Callbox to seeking business contacts will be an investment you will never regret.

Related: AskCallbox: Where Do you get the List?

Data.com

If you use Salesforce, Data.com is your go-to tool that further strengthens your lead generation campaigns and allows you the power to identify prospects based on your preferred clients’ profiles.  Interestingly, it gets much of its data from Dunn & Bradstreet and manages an arsenal of 3.5 million company records. Seeking out right prospects is also not that difficult as Data.com allows its clients to search companies by category.

In terms of price, Data.com provides for a startup payment of about $1,800 a year at 300 contacts a month. But it doesn’t stop there. The service can also do data management and cleansing of Salesforce accounts for an additional $300. If you are willing to up the ante in terms of quality, then you might want to consider paying extra.

 

 

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Conversations to Conversions: A Rundown of the Top Email Writing Tips

According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase.

In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes.

Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity.

With that said, here are some writing tips to consider in your next email campaign.

#1) Stellar Subject Lines

First of all, let’s focus on that part of an email where the recipient sees first. Subject lines have a purpose. Not only do they introduce the text, they also give a prospect a reason to read the content of the email.

As much as it is the first thing to do in crafting engaging email messages, writing the subject line demands a lot more in terms of selecting the right words or phrases that result in a response.

Writing for Hubspot, Olivia Allen provides these important elements of a highly effective subject line:

  • Urgency – Does the subject line create a need for immediate action?
  • Curiosity – Does the subject line create intrigue by being worded in such a way that it is able catch anyone’s attention?
  • An offer – Does the subject line contain a special discount or promotional item?
  • Personalization – Does the subject line appeal to a prospect’s interests?
  • Relevance and timeliness – Does the subject line reference a current issue or trend in the prospect’s own turf?
  • Cool stories – Does the subject line itself makes for good storytelling?
  • Short and upfront – When you’re done with the subject line, you can proceed to write the body of your email. Though, a lot of marketers prefer writing their subject lines after writing the body. But either case, you still have to craft messages that are both simple and engaging.

Related: The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words

And to tell you the truth, it’s not that easy.

Most marketers are often tempted to include all the information they think their audiences will need in order to make a purchase. Sure, emails are a good way to educate your prospects about the products and services you have in store, but you don’t have to include everything in a single email copy. The details are reserved only for the appointment setting phase after all.

Related: Grow your Email List: Give more than you Take

It pays to write sentences that appropriately emphasizes a sense of urgency. Writing long and dragging sentences will only bore your prospects to death. Opt only for just a few lines as possible and choose words that are simple enough for prospects to understand and strong enough to reel them in.

Related: Top Reasons Why Entrepreneurs Badly Need Email Validation

#2) Appealing to your prospect’s feelings

The aim of email marketing is not only to introduce a brand. It also functions to address the needs of decision-makers by showing them solutions to issues they are currently having.

What this means is that marketers should always put in mind how best to appeal to their prospects’ emotions. Phrases such as “This problem is costing you a lot of money” or “Having trouble? We have solutions” resonate well with clients that are, in one way or the other, facing a critical issue.

For Sharon Hurley Hall of Opt In Monster, creating messages that hit the right pain points involves using the right use of images and other design aspects. She also adds that prospects can also cultivate a “fear of missing out” on limited time offers and discounts, and thus they are more likely to open and read a message that makes this case.

Messages that rightly touch on the emotional dynamics of prospects are an important part of personalizing emails.  After all, Aberdeen points out that such emails improve click-through rates by 10%, which increases conversion rates all the same.

What other important writing tips did we leave out? Share them in the comments below.

 

 

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Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.
THE STATE OF B2B: LEAD GENERATION STATISTICS FOR 2017

For List Buyers: Fantastic Leads Databases and Where to Find Them

Fantastic Leads Databases and Where to Find Them: A Guide for List Buyers

Fantastic Leads Databases and Where to Find Them: A Guide for List Buyers

Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue.

But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls. Obviously, the best way to make this happen is to have another company do the building for you. But you are not always certain whether the company can actually seek out the prospects that fit your target audience profile.

For sure, list-building is such a complex process. And even if you have somebody else do it, you will need to make a grand investment. But even if you throw in a bulk of your resources on list-building, there is no guaranteeing that the contacts contained in the list translate to actual opportunities.

With that said, buying a leads list has to be the safest and most effective method for companies to implement. And this is because list providers already possess an arsenal of contacts across various industries – from IT down to health services. In addition to that, these providers have already validated their lists, giving their clients a good bulk of leads to pursue in no time.

But even though list buying sounds like a more attractive and easier choice, it has its drawbacks, too. Better read this article first Buying a Marketing List: 9 Things That Should be on your Checklist.

The quality of your leads list will not only determine the number of prospects you will be able to generate, it also functions to support your brand’s reputation. Bad lists, in that case, will only bring your campaign down by directing your messages to unresponsive contacts.

An easier way to get around this is to purchase a marketing list from trusted sources. Lucky for you, we have listed a handful of them below:

ESalesdata.com

Oping to pump as much data into your sales pipeline as possible. Well, eSalesData has what you need to provide you with opportunities to maximize your ROI and get your brand the exposure it deserves. With its array of reliable marketing lists across various industries, the service enables you to make the most out of multi-channel campaigns.

Related: Top Tips to Find the Right One… The Right Database Vendor That Is…

ZoomInfo.com

 If accuracy is your thing, then look no further than ZoomInfo. The company recognizes just how difficult it is to set up a lead generation system. With an impressive portfolio of over 90 million business contacts, the service has what it takes to scale your sales and marketing. And did we mention something about accuracy? ZoomInfo is very much capable of narrowing down your preferences and supply your business with the prospects it needs to grow.

Related: Grow your Email List: Give more than you Take

Hoovers.com

When it comes right down to quality lists, Hoovers delivers just the right stuff. Enhancing your sales and marketing will be breeze the moment you partner up with the service. And having the “world’s largest commercial database” up its sleeves, you can expect for the service to provide you with exactly what you need to locate and engage potential clients across various demographics. If your brand demands data-driven results, Hoover would be the right (maybe the only!) choice for you.

Related: Start FRESH with a Clean Marketing List for 2017

InfoGlobalData.com

Thinking of targeting top-level decision makers? Haven’t got a clue as to where to find them? Info Global Data provides solutions to these important issues.The service allows clients access to a whole range of marketing lists based on job titles and location. On top of that, it provides powerful tools that ensure the sales pipeline never runs dry of quality leads. In terms of analytics, Info Global Data is pretty much capable of delivering up-to-date and relevant information on prospects that matter to your campaign, keeping you informed all throughout.

Related: The Art of Letting Go: Why You Need to Stop Chasing Invalid Addresses

Want to improve your marketing campaigns even further? Complement your effective leads list with powerful tools such as database cleansing and security. That way, you will be able to supply the sales pipeline with a consistent amount of quality leads.

And if that isn’t enough, you might also want to implement an automated marketing system to help you with the even trickier job of nurturing your leads and setting them up for sales appointments.

Related: How to Get Quality IT Appointments Hands-Free with Marketing Automation

 

 

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Get to know GetB2bLeads today and Get qaccurate and targeted industry list!

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Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.
THE STATE OF B2B: LEAD GENERATION STATISTICS FOR 2017

Top Tips to Find the Right One… The Right Database Vendor That Is…

Top Tips to Find the Right One… The Right Database Vendor That Is…

Top Tips to Find the Right One… The Right Database Vendor That Is…

When you are out looking for a database vendor, you need to face two important challenges: finding out which company best fits your needs and finding one that can actually deliver the results you wanted.

You would not know in both cases unless you actually “follow your gut” and hire a vendor “you think” is a good match. But more often, this will only result in hiring solutions providers that are unable to provide solutions at all and instead give you invalid addresses and low-quality leads. Better stop chasing invalid contacts before it’s too late.

So, is there a safer way for selecting the most appropriate vendor match?

Luckily, there is. Or there are. As a business owner, you should be able to seek the right enterprises to help you out. To do that, you only need to apply these important tips that can snag the right partner from a sea of vendors.

Seek them out

We can say something about how looking for a database provider and searching for a soulmate can be similar. To start, it is possible for both to use social tools. For people who want to get intimate with others, there are apps like Tinder. For businesses, on the other hand, a simple web search will do. Take time to key in the things you need in a marketing database and you will be directed to the vendor of your dreams.

Related:  Answering Quora: Is there such thing as a good B2B lead Generation Company?

Define what you want

As the enterprise owner, you have a clear picture of exactly what you need. When you seek out specific solutions, leaving essential details out the equation just won’t cut it. In terms of looking for an effective database company, you need to identify the certain points: Do you seek quality leads, or do you prefer quantity? This way, vendors will know if they can deliver the results you wanted. You can also expect those who do to respond to your request.

Related: How to Get Quality IT Appointments Hands-Free with Marketing Automation

Work with your team

It is essential that you meet with your sale department before making a proposal. This is important as it allows you to identify more effectively the issues you need to resolve and the solutions you need to generate more leads and close more sales. Inputs from your team will help you develop proposals that can eventually bring in the right vendor.

Related: Top Reasons Why Entrepreneurs Badly Need Email Validation

Attend industry events

Events such as trade shows and seminars are chock full of vendors that are willing to apply whatever it is they are good at. These venues provide ample opportunities to forge crucial networks. What’s more, they enable vendors to hear you out and make a compelling case of what they can bring to the table. If you are looking to seek a solutions provider that matches your vendor profile, then you better get a heads up on important industry events to attend.

Related: Why you Need to Start Joining Tech Events

Define your criteria

What are the qualities of a good database you are looking for? How much are you willing to spend? These questions and more allow you to water down your options so that you are left with the right solutions provider. You may as well prepare a checklist which can help you narrow down your search. Eventually, you will find the vendor that satisfies everything in the list. Start FRESH with a Clean Marketing List!

Look at testimonials

You just can’t trust businesses that say they are the “best around.” Sure anyone can make that claim, but only a few can truly deliver results. In that case, searching for the perfect database vendor shouldn’t only involve reading ad copies and blog posts. You also need to examine previous and existing contracts. This is exactly why you need to look at client testimonials and third-party reviews. These basically present an impartial narrative of what a vendor can ACTUALLY do. For starters, check a vendor’s portfolio of previous clients. Do they include any familiar brands? You might also do a simple search and check if the vendor is mentioned in other sites and – better yet – included in top ten lists.

Related: Building Tremendous Credibility and Make Clients Refer You

Request for a sample list

It is crucial that you test the waters before you dive in. So, before you sign a contract, you need to get a sample marketing list and make several test calls and emails. If it does offer promising results, then you have found the right one. Still, you need to make sure that there are safeguards that will compensate you if ever the product doesn’t perform like it supposed to.

 

 

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Get to know GetB2bLeads today and Get qualified customers!

Dial 424.256.0345

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.
THE STATE OF B2B: LEAD GENERATION STATISTICS FOR 2017

 

The Art of Letting Go: Why You Need to Stop Chasing Invalid Addresses

The Art of Letting Go Why You Need to Stop Chasing Invalid Addresses

Email marketing has always been about outreach. Aside from the traditional methods of acquiring quality leads, you also need to do a great deal of email blasting to capture prospects and nurture them as they venture deeper into the sales pipeline.


Marketing expert David Newman tweeted: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”


In terms of establishing better client ties, you can only depend on emails to deliver the relationships you need in order to close more sales.

But let’s say you already have a list of contacts to engage and you are ready to start an email campaign that is sure to bring in more clients to your basket. For sure, you won’t know exactly how many of these contacts will commit – or receive your messages!

This brings us to a topic that is as close to the heart of a B2B marketer as content creation. Maintaining a clean database is by far the most crucial activity when it comes down to email. It anchors on the premise that not all data is good. If anything, you might have been wasting your time to send emails to a bad contact all this time, and that, of course, means a lot of wasted resources.

Related: Top Reasons Why Entrepreneurs Badly Need Email Validation

But what makes bad email addresses? Stefan Pollard of the Clickz Network points to four reasons:

  1. The account was valid once, but either the owner or the ISP closed it.

  2. An affiliate or marketing partner gave you bad data on a shared list.

  3. The user accidentally typed the address wrong.

  4. Somebody deliberately subscribed with an invalid address.

In any case, there is no reason for you to use such data for any longer as they won’t provide you with the opportunities you need. What’s more, such data can harm your campaign and offset any success you have had secured. Continued email blasts to these addresses can give you a one-way ticket to Bouncetown.

Related: Declare Your Independence from Bad Data: A 5-Step Plan

Given the effects of invalid addresses, marketers should know better than to let these addresses hang around. They need to be definitely kicked out, which is best done using a variety of tools and software.

Data cleansing can be difficult to accomplish if you let your marketing team do the scrubbing themselves. Thankfully, you can always purchase a software package that will automatically detect invalid addresses and eliminate them from your marketing list. As an added measure, you can also contract a marketing firm to verify the contacts one by one and update them accordingly.

Related: Grow your Email List: Give more than you can Take

The fact of the matter is that marketing needs good data for it to work well. Not doing enough to cleanse your database will only result in missed opportunities and higher costs.

 

 

Generate more leads with a Fresh Email Marketing List

Dial 424.256.0345

 

 

Fantastic Leads Databases and Where to Find Them: A Guide for List Buyers

For List Buyers: Fantastic Leads Databases and Where to Find Them

Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects…
Top Tips to Find the Right One… The Right Database Vendor That Is…

Top Tips to Find the Right One… The Right Database Vendor That Is…

When you are out looking for a database vendor, you need to face two important challenges: finding out which company best fits your needs and finding one that can actually deliver the results you wanted. You would not know in both cases…
Grow Your Email List: Give More Than You Can Take

Grow Your Email List: Give More Than You Can Take

Business is about growing your revenue and determining the best possible strategies to achieve this. While there are numerous ways you can do to maximize profits for lesser the cost, you can always choose to implement an effective lead generation…

Top Reasons Why Entrepreneurs Badly Need Email Validation

Top Reasons Why Entrepreneurs Badly Need Email Validation

 

Let’s start off with some basic facts:

For 2017, HubSpot states that 86 percent of professionals prefer using email for business outreaches and that 86 percent of consumers “would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.” 

If these won’t convince you into believing that emails are still as relevant as they were before, we don’t know what will. Companies that aim to increase their sales have noted actual gains in terms of the volume of qualified leads entering the pipeline. But this not just because they successfully wooed prospects with the right kind of content.

Having high clickthrough rates do not necessarily translate to increases in sales closes. Actual successes are only possible through establishing an effective mailing list validation. How is this so? Well, let’s look at some of the reasons.

#1. Your List is Full of Bad Addresses

When building a mailing list, you can’t expect that it will be filled with actual people. Sometimes, invalid addresses can enter the list without you noticing. This can only spell trouble, since having bad email addresses around can only swell your bounce rate. Worse, the emails you send to actual email addresses will get thrown to the spam folders. Cleansing your database free of unwanted addresses can prevent this from happening.

Related: START FRESH WITH A CLEAN EMAIL LIST FOR 2017

#2. Your list is full of errors

What’s even more critical than bad email addresses? Addresses that are spelled wrongly, that’s what! Human errors can often result in emails targeting the wrong people or not targeting anyone at all. Again, this will lead to the same issue caused by bad email addresses. Unless you want to see your bounce rates get insanely high, you can take the crucial step of pinpointing misspelled addresses and verify them.

#3. You’re Sending too Many Emails to the Wrong People

HubSpot points out that 78% of consumers unsubscribe to from emails. tweet!

This is due to several reasons, but the most common would be that these prospects are not interested in the brand anymore and that the sheer number of emails they receive daily has become all too annoying! One way to iron this out is to verify your mailing list and filter out any unresponsive addresses. That way, you would be hitting your targets more accurately.

Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces

You’re Spending Too Much

With all these issues taken into account, you can say that not having an effective mailing list validation can cost you a lot of money. You will be spending precious resources rather than growing revenue. With mailing list validation, you can increase sales because you will be engaging the right business partners from a sea of prospects.

Related: HOW TO TURN COLD LEADS INTO A SALE?

 

Want more tricks for better lead generation through email? Get yourself schooled by exploring our blog for more interesting stuff.

 

 

Watch this 4-part Email Marketing Video Series and

learn how not to get your emails ignore.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

Generate more leads with a Fresh Email Marketing List

Dial 424.256.0345

 

 

Marketers Increase ROI after using Marketing Automation Tool

 

As a marketer, if you are planning on implementing marketing automation into your marketing strategies, you must first understand how marketing automation works.

Marketing automation can help promote your products easily. It lets you achieve your marketing goals by evaluating your prospects based on their activities. It helps you prioritize your leads, nurture them and walk them through until they reached the last stage of their buying process.

Benefits of marketing automation

  • Reduce staffing cost
  • Target potential customers through multiple channels
  • Schedule activities ahead of time.
  • Send out emails to prospects during those times with higher open rates
  • Call prospects when they are most likely to pick up and answer the phone

Related: How Marketing Automation Helps You Outgrow Your Competitors

Many marketers and business owners use marketing automation software to help increase their sales and have higher ROI.


On a blog post from “The Ultimate Marketing Automation Stats” by Emailmonday, an average of 49% of companies are currently using marketing automation and 55% of B2B companies are adopting the technology.


But how can a marketer increase his ROI by using marketing automation tool?

#1. By identifying warm leads

Did they visit your service page? Watch a video? Downloaded an ebook? These leads are the ones you should engage with and nurture. Marketing automation lets you track these leads activity and alerts you to be ready when they’re ready.

Related: How to Turn Cold Leads Into a Sale?

#2. By nurturing your prospects

Most leads are considered “not yet ready to purchase” prospects. Marketing automation tool allows you to create a scheme and schedule when to send an email or contact them based on their activity. Knowing which stage your prospects are in their buying process lets you know when is the right time to touch base until they become sales-ready. Here’s the remedy for your unqualified leads.

#3. By responding to your leads quickly

Marketing automation keeps track of your prospect’s activity that allows you to respond quickly. Reaching out to prospects and addressing their questions quickly lets you convert them faster.

Top 5 Marketing Automation Software

  1. Hubspot
  2. Pardot
  3. Act-on
  4. Active campaign
  5. iContact Pro

Related: 17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

Make sure to compare the features of some of the best marketing automation software to know which one works best for your business.

If you have so many leads in your sales pipeline and you’re having a hard time, it’s about time to invest in marketing automation software. Monitor your leads wisely and automatically engage with them faster when they are ready.

 

 

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Grow Your Email List: Give More Than You Can Take

Grow Your Email List: Give More Than You Can Take

Business is about growing your revenue and determining the best possible strategies to achieve this. While there are numerous ways you can do to maximize profits for lesser the cost, you can always choose to implement an effective lead generation and appointment setting for your enterprise.

But that’s obviously what many companies do these days. Still, they have this tendency to focus on generating traffic all the while not knowing what exactly to do with it. One thing’s for sure, managing an effective mailing list can free you from the hassle of promoting content that only qualified leads can respond to.

Moreover, you can never go wrong with an email list as numerous companies rely heavily on email marketing to get their brand the exposure it deserves from business prospects.

However, to achieve the same level of success in your own email marketing, you need to know a few things about growing your own email list.

Optimized fill-up forms

Conversion forms are still the best channels for capturing high-quality leads. But you might want to ask yourself from time to time, “Are my conversion forms performing as expected?” In this case, you need to know if the placement, as well as the design of your conversion forms, are well-suited to attract interested visitors to your site. This means you need to have an effective call to action, placing your forms on top, and optimizing them for mobile.

Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

Giveaways

People love receiving things for free. And the same goes for decision-makers who can’t get enough of giveaways. Not only does the concept “free of charge” will have them subscribe to your mailing list, it also allows them access to informational and meaningful content that will influence them to make a purchase later on. Don’t know where to start? You can always vouch for ebooks, infographics, and downloadable media to draw them towards your fold. 

Here’s an example from Callbox. They give FREE ebooks with practical tips in exchange for emails. Not bad for a bargain, right?

Lead Generation Kit

Download the guide here. It’s FREE!

 

Related: Use the Psychology of Free Stuff to Generate Leads

Offer discounts and promos

In the same way as free content, discounts and promos can bait your prospects towards your mailing list. After all, it provides for significant motivation for qualified leads to get to know you better. Using electronic coupons is also a must if you opt to stir some interest. Moreover, giving free trials can give you an added boost. Apart from giving potential customers a taste of your product, free trials can also push potential customers to sign up for your mailing list and to see what else you are capable of offering.

Related: Sending Emails on Sunday? Are you Kidding me?!

 

Email is still one of the most effective lead generation channels out there. Give your campaign an added boost through a highly capable B2B company that grows mailing lists like an Idaho potato farmers grow potatoes.

 

 

Watch this 4-part Email Marketing Video Series and

learn how not to get your emails ignore.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

 

Generate more leads with a Fresh Email Marketing List

Dial 424.256.0345

 

 

The State of B2B: Lead Generation Statistics for 2017

The State of B2B: Lead Generation Statistics for 2017

The State of B2B: Lead Generation Statistics for 2017

 

When it comes to business, especially with the B2B industry, three things matter the most: numbers, numbers, numbers.

Nothing else points you towards improving what resources you have. And by taking a close look at the most important metrics in the B2B industry, you can give yourself a good boost in terms of prioritizing the right approaches.

Marketing trends and insights matter, especially when you opt to increase quality B2B leads, create better content for your audience, and increase revenue without spending too much in the long run. At this point, it is best to stay updated on the ever changing B2B landscape. Take from the GI Joe PSAs: Knowing is half the battle.

For more stats, please visit Hubspot.

51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)

Smartphones have changed the way do business. And it makes sense that with better features and connectivity, smartphones have become a channel for people (especially the CMOs of top brands) to purchase products and solutions that can benefit them. Obviously, going mobile should be a top priority if you want to get ahead in the B2B world. For a start, you can optimize your blog and website for mobile phones and develop apps that can get you close to your prospects.

Related: Here’s How to Manage Google’s Mobile First Indexing for SMBs

65% of companies rate generating traffic and leads as their top marketing challenges. (Hubspot Research, 2017)

There is actually truth in saying that lead generation is a complicated venture. Companies from small startups to tech giants are always faced by the dilemma of figuring out how to generate as much leads as possible. This also explains why companies increase their marketing budgets each year to achieve revenue targets. Still, as much as we like to point out the significance of a lead generation campaign, actual successes in terms of revenue relies on conversion rates.

Related: Increase New Business Inquiries this 2017 in 5 Easy Ways

For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

Apparently, not many companies are taking their conversion rates too seriously. While you can always be secured by the thought of drawing a lot of decision-makers to the sales pipeline, you are never guaranteed that a good number of them will make a sweet, sweet purchase. Lead nurturing should also deserve some attention since it is exactly what your marketing team needs to actually convert prospects into purchases and cold leads into sales. With that in mind, consider giving your lead nurturing a good boost.

Related: Re-activate the Interest of Lapsed Customers to your Company

72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)

It’s official. Content is still king. And many marketers seem to think so. Because let’s face it, nothing else spikes your B2B lead generation numbers more than creative content. Especially when it comes to SEO, decision-makers rely fully on the type of content you deliver. But at present, little focus has been put on flooding blog posts with keywords. Quality leads are now driven by effective content, which is to say content that is meaningful and relevant.

Related: Content Marketing Statistics and Trends 2017

 

 

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Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

THE STATE OF B2B: LEAD GENERATION STATISTICS FOR 2017

 

How to Turn Cold Leads Into a Sale?

How to Turn Cold Leads Into a Sale?

How to Turn Cold Leads Into a Sale?

 

B2Bs love referrals, inbound warm leads, and repeat business. However, scaling warm leads is not that easy. Once you run out of leads, it will be difficult to increase your revenue. Hence, it’s always important to focus on driving new leads so you’ll make sales every day. But how can you effectively turn cold leads into a sale?

Importance of Sales Professionals in Companies

There are so many sources for sales professionals when it comes to pulling out leads. The challenging part is turning them into customers. But did you know that confidence can help you turn a casual conversation into a sale? The cold leads conversion process can actually become easier when you know how to handle potential customers. Hence, sales professionals are effective when they know the following:

  • Yearly company revenue.
  • Total employees working for the company.
  • Global and domestic locations.
  • Contact details of key individuals in the company.
  • Business summary and objectives.
  • Key partners and target customers of the company.

Turning Cold Leads into New Customers

Phone-based systems in lead generation and conversion are easier than responding via inbound emails. But since you cannot choose which prospects to respond to, it’s essential to understand how the cold lead conversion process really works. If you really want to make sales from the cold prospects you have in hand, you can follow these tips to ensure you get what you want:

Target carefully.

Businessmen always make sure that they are mingling with the right people. That way, it’s easier to find prospects and qualify them as leads. If you know that the person standing in front of you isn’t your target, then look for another prospect. Getting the right profiles will provide you with qualified leads and sales in the future.

Better start with a FRESH and CLEAN Marketing List!

Research.

In every market, research will save you time and effort from something that wouldn’t work in the end. You need to know how to penetrate new markets so you can source out new cold leads. And when you know the current market trends, prospects will come to learn more from you.

Set realistic expectations.

When having a conversation with a prospect, keep in mind that your goal is to build trust and show that you are credible. Tell prospects why they need your product or service and articulate value as you converse with them. If you do things right, you’ll eventually gain commitment from them.

Related: Building Tremendous Credibility and Make Clients Refer You

Know your next move.

After establishing connection with prospects, you now need to determine the next step. You may set another meeting with them or send them follow-up emails or calls. Always make them feel important and well guided.

After all, cold leads are as important as making sales. Without leads, it’s even harder to find prospects that will buy your offer in the end. Sales professional should be responsible in heating up cold leads so they will buy the product or service.

So now, can you effectively turn cold prospects into sales?

 

 

Read more sales and marketing tips

Get to know GetB2bLeads today and Get qualified customers!

Dial 424.256.0345